If there is one thing to remember when creating a digital marketing strategy this year: SEO is king (or queen).
Cheekiness aside, small businesses seeking professional SEO services may not be able to afford the high price of some SEO companies, but all is not lost. They can still utilize many iPhone apps on their own for SEO best practices.
Listed below are 10 iPhone apps you can use in your SEO strategy to hit online marketing out of the park in 2021.
This app should come as no surprise to our list. It is definitely helpful to use an app created by the same company you are aiming to rank with.
With Google Analytics, there are a plethora of tools at your disposal to determine how your website performs day-to-day, week-to-week, or month-to-month.
It’s also a great way to check on the monthly visits to your site and where those visits are coming from.
This tool is a notable addition when you are seeking to spread your wings further than Google. Let’s say you want to know how you rank on Bing or on Yahoo. This app can do that for you.
TopVisor works as an SEO rank checker with each search engine and providing keywords that are the best to use for each search engine. They also give you information on the search volume for each keyword.
This app is a favorite of mine. I use it in conjunction with their website for all my projects. SEMrush keeps track of your on page SEO, off page SEO, your site health, etc. I literally cannot name all the tools they offer because there are so, so many.
In addition to the data, they also provide suggestions for keywords, link building, competitors, and again, so much more. Their app is an excellent companion piece to quickly pull up information on the go.
This app is like a digital marketing agency in your hand. In addition to keyword ranking, they also offer reports for their data and marketing optimization suggestions to help your website rank higher.
What I like most about this app is the ability to post across many social media boards in one click with VSights. It will save so much time in your social media management. And it’s free, which is always helpful.
SEO Pro is an awesome on-the-go app. Their features are some of the most needed when creating an SEO strategy. They offer many tools including a keyword tool, on page SEO checker and SERP (Search Engine Results Page) checker among other features.
And if you’re not solely using it for your own business, SEO Pro offers white label reports you can send directly to your clients, letting them review how your SEO campaign is benefiting their ROI (Return on Investment).
This app is another awesome tool as a companion app in addition to your go-to SEO app. They offer access to a full-blown marketing strategy beyond SEO.
The app offers tutorials on the basics of marketing from creating your website, how to generate publicity, and popular marketing realms like social media marketing.
But the coolest thing about this app? They offer expert help from a real person for any questions you may have about marketing, and it’s unlimited. So ask away, and you can learn the ins-and-outs of digital marketing in no time.
This app is all about a vital part in SEO strategy: link building. The amount of quality backlinks you have directly correlates to your page authority. This app is a reliable, quick way to check in on those backlinks and see if there are any changes you might need to make. The app offers the top 100 backlinks for free.
If you are looking for an app that offers a digital marketing agency in your pocket, this is another one to check out. It touts itself as offering a “comprehensive marketing plan.”
A website audit is performed weekly to check for any issues your site may have. This is incredibly helpful when you are looking for a frequent SEO rank checker to keep your domain rank from dropping, or more importantly, knowing what you need to fix so it can rise.
It’s also one of the most user-friendly apps for those not familiar with SEO. The developers claim in order get their feedback, all you need to enter in their app is your website URL, your competitors’ URLs, and keywords. Pretty simple, right?
SEO & Link Analyzer
The SEO & Link Analyzer offers some of the most important SEO best practices with over 20 SEO features at your fingertips. What I like most about this app is that it keeps track of Google algorithm updates, and ensures you are as up-to-date as possible with the latest trend data.
While it does offer SEO features like the apps above, I love this app as an SEO companion piece for your actual website.
In addition to SEO best practices, iWebmaster Tools also has a website diagnostic test to check if your website has any viruses or if it is at risk for getting a virus.
They also have an e-learning center you can browse to familiarize yourself with all the elements of SEO.
As this new year begins and Google’s December 2020 core algorithm update is in full swing, having a handful of reliable SEO apps is vital for any business seeking to increase their visibility on search engines.
For those who are not tech-savvy or those who prefer professional SEO services handled by an SEO company, there are definitely options. Most offer different packages with various tools they can provide, and some will even customize a package to fit your budget.
One recommendation for local businesses is to check into a local SEO company. These companies are going to have immense knowledge of not only SEO best practices, but also having the added benefit of being experts with the local market and providing targeted optimization services.