When beginning an SEO campaign, it may seem obvious that you’ll want to focus on the words that are being searched most frequently.
However, those keywords with a high search volume also have a high competition rate.
If you are a new business or your campaign is focusing on local SEO, it will take a long time and a significant amount of money to see your business listed on page one if you only focus on these high-search-volume words.
But there is hope.
Another way to gain rank on Google is to implement long-tail keywords into your campaign. These are words and phrases that create a more pinpointed, specific search. This is also an excellent place to start if you are in a saturated market for your business.
For example, let’s say you are selling your own artwork, where you paint pictures of animals, and you paint with only your hands. A word with a high search volume could be “art.” A long-tail keyword will dive into something more direct and descriptive, like “hand painted art of animals.”
Although the search volume for this phrase is not as high as a single word, this strategy targets and focuses on searchers who want exactly what you’re selling.
Also, because these words and phrases tend to have a lower search volume, this allows you to reach page one much quicker and with little to no cost.
Once you are ranking in those long-tail keywords, you can start to incorporate the simpler and more searched-for keywords.
By dominating in the long-tail keywords of a search engine, you will likely have more success ranking higher on Google when you start to focus on the high-ranking, high-search-volume keywords.
You can look at it as building a reputation. Not only for your potential customer base, but also for the Google algorithms responsible for deciding who gets on page one.
No time to research for keywords that will get you to page one? That’s where a New Orleans SEO company comes in. Let the experts create and implement a strategy to organically grow your business.
When I was younger, blogging was like your own personal, online diary that you could share with the world. Anyone remembers Live Journal or Tumblr?
Back then, it seemed like a way for angsty teens to get all their emotions out into the world (hello, me) and possibly find out if they weren’t all alone in their thoughts.
While I’m sure this is still practiced by the teen generation, blogging has now become a content marketing strategy for businesses to put themselves front and center in a search engine without having to pay for their ads.
Search Engine Optimization (SEO) operates on quality content relevant to the reader/searcher. It’s not enough anymore to just throw a few keywords onto your website and feel confident it will show up on page one of Google.
Google has long since figured that out. They are a business too, and they are in the business of giving their users the best of what they are looking for.
If you want an online presence on page one of a Google search, then it’s time to join the writing game or find a New Orleans SEO agency who can.
Ass-Kicking Content Over Kitchy Keywords
When SEO first began, it was a lot of repeating keywords over and over, or simply throwing different keywords into the content relevant to a business. This would often lead to content that is poorly written, poorly edited or both. I’m talking about a SEO taboo known as “keyword stuffing.”
This is not all to say you should forget using SEO tools to find keywords with a high search volume, but to use those words in a cohesive way, providing readers and searchers something interesting and informative to read. Don’t over do it.
The more relevant the information, the better you look to Google, and the better chance you get at being ranked higher than your competition.
Research, Research and More Research
While in school and learning about journalism, there was one phrase I heard a lot.
“It’s good for you to learn a little about a lot rather than a lot about a little.” I actually still use this phrase quite often.
Having well-researched content within your digital marketing strategy shows you know what you are talking about.
In addition, a benefit of your research is that it gives you credible websites to link back to. While this doesn’t help your business directly from a link building standpoint, it does show that particular website you trust them. It shows you are using their site as a resource by creating a back link for them. I hope you follow where I’m going with this…I scratch your back, you scratch mine?
If you are working with a local SEO company, they don’t need to be an expert, but you definitely want to make sure there is confidence in what is being written.
When focusing on your business ranking in local SEO, this is an excellent opportunity to write about something well-known in your city. Find a way to tie it back to your business. Also, since it’s local, you probably already know all about it. So, they may not need to do much research.
Be Relevant to Succeed
We all know words matter. And from a SEO point-of-view, it’s the quality of words and writing that truly matters. Google has updated and revamped their algorithms numerous times. What worked in the beginning (keyword stuffing) has long been known and weeded out. As Google has advanced their ranking system, you should as well if you want to remain relevant and succeed.
Starting your own business can be challenging enough. With all the different ways to build your business, we are often left to wonder what works and what does not.
One relatively inexpensive way to track your business’s progress is through cellphone search engine optimization (SEO) apps. The only problem is what seems like an infinite amount of options at your fingertips.
Which ones are going to increase your online presence? What app has all the bells and whistles? Which ones are going to be easy to follow?
Well, hello, and welcome to your answer!
We did all the heavy lifting and have compiled a list of the top 10 Android SEO apps for 2021.
These SEO apps allow you to track your business presence, your search engine ranking and some will even calculate your conversion rates. You can have your own digital marketing agency in the palm of your hand.
I like to think of this app as the grand poobah of on-page SEO analysis.
This app shows you how to optimize your website with all the technical SEO components. They review your meta-information, page quality, in-bound links, etc.
The most important aspect of a winning SEO campaign is your own web page optimization. SEO Check is the app that will sift through your site and recommend changes so your first line of visibility defense is strong.
I love this app for local businesses. It offers a ton of features to increase your ranking and sets it up in an user-friendly format.
With rankingCoach, your digital marketing skills can shine. You can keep track of your customer reviews, social media profiles and competition. In addition, there is also a feature to help create engaging Google Ads.
This SEO app is a perfect companion app when using the Facebook Analytics web product to promote your business.
They keep track of your growth, engagement and conversion rates for all your properties, like your webpage, Facebook business page and Instagram. With this feature, you get a heads up and can adjust your SEO strategy to increase your viewers. More traffic means more conversions!
With this app, you are also able to create data charts to compare all your stats and will be alerted if there are any significant changes to your metrics.
Pro Rank Tracker offers the general tracking features of most SEO apps, but they also provide online classes and support. You can get help through their online documentation, live classes or even in-person sessions.
Everyone does their best learning in their own way. With this app, you can choose what way best suits you and learn all the ins and outs of SEO.
Although word of mouth is important, online reviews are the main reason most people will choose which business to work with. This can be restaurants or even which park has the best dog park in the city where they live.
Acquire Reviews is all about convenience when sending out review requests and helps you generate more first-person authentic reviews.
You can set up with eight different review sites including Google, Yelp, Tripadvisor, Facebook, YP.com and three review sites of your choice. This way your business can stay on top of the talk and positively engage with your customers.
One thing you will notice when you learn SEO and how to optimize your website is that nothing is perfect. There will always be something you can improve or change to increase your visibility.
This app offers all things digital marketing from start to finish. Designed for the beginner, they take you through a plethora of classes in logical order so you can learn all there is to know about building a successful online business.
There is nothing worse than when you are working on something, have somewhere you need to be and have to stop right in the middle of a lesson.
This is where Google Primer comes in. In addition to all their lessons online, you can also take it with you on the go. I find this super convenient when on a flight or in a location with terrible service. They also organize the lessons with personalized next steps to keep you on track.
You can be confident once you start a lesson, you’ll have what you need, in the order you need it, no matter where you are.
Another notable review and reputation tracker is Rannko. They offer review monitoring and response management.
Search engines, like Google, not only rank you by your reviews but also your customer interaction. They consider your responses to customer reviews and questions posted on your Google My Business page.
As much as keywords and content creation are important for SEO, so is customer engagement.
After a year like 2020, it goes without saying a lot has changed. And one crucial change is the number of businesses conducting their sales online.
Having access to this information at your fingertips is priceless, but it’s also not for everyone. We all thrive on all the options.
Interested in letting the experts handle your online marketing? New Orleans SEO companies, like Write 2 Rank, take care of all the ranking factors for your business. You simply get to sit back and watch your business move on up.
If there is one thing to remember when creating a digital marketing strategy this year: SEO is king (or queen).
Cheekiness aside, small businesses seeking professional SEO services may not be able to afford the high price of some SEO companies, but all is not lost. They can still utilize many iPhone apps on their own for SEO best practices.
Listed below are 10 iPhone apps you can use in your SEO strategy to hit online marketing out of the park in 2021.
This tool is a notable addition when you are seeking to spread your wings further than Google. Let’s say you want to know how you rank on Bing or on Yahoo. This app can do that for you.
TopVisor works as an SEO rank checker with each search engine and providing keywords that are the best to use for each search engine. They also give you information on the search volume for each keyword.
This app is a favorite of mine. I use it in conjunction with their website for all my projects. SEMrush keeps track of your on page SEO, off page SEO, your site health, etc. I literally cannot name all the tools they offer because there are so, so many.
In addition to the data, they also provide suggestions for keywords, link building, competitors, and again, so much more. Their app is an excellent companion piece to quickly pull up information on the go.
This app is like a digital marketing agency in your hand. In addition to keyword ranking, they also offer reports for their data and marketing optimization suggestions to help your website rank higher.
What I like most about this app is the ability to post across many social media boards in one click with VSights. It will save so much time in your social media management. And it’s free, which is always helpful.
SEO Pro is an awesome on-the-go app. Their features are some of the most needed when creating an SEO strategy. They offer many tools including a keyword tool, on page SEO checker and SERP (Search Engine Results Page) checker among other features.
And if you’re not solely using it for your own business, SEO Pro offers white label reports you can send directly to your clients, letting them review how your SEO campaign is benefiting their ROI (Return on Investment).
This app is another awesome tool as a companion app in addition to your go-to SEO app. They offer access to a full-blown marketing strategy beyond SEO.
The app offers tutorials on the basics of marketing from creating your website, how to generate publicity, and popular marketing realms like social media marketing.
But the coolest thing about this app? They offer expert help from a real person for any questions you may have about marketing, and it’s unlimited. So ask away, and you can learn the ins-and-outs of digital marketing in no time.
This app is all about a vital part in SEO strategy: link building. The amount of quality backlinks you have directly correlates to your page authority. This app is a reliable, quick way to check in on those backlinks and see if there are any changes you might need to make. The app offers the top 100 backlinks for free.
If you are looking for an app that offers a digital marketing agency in your pocket, this is another one to check out. It touts itself as offering a “comprehensive marketing plan.”
A website audit is performed weekly to check for any issues your site may have. This is incredibly helpful when you are looking for a frequent SEO rank checker to keep your domain rank from dropping, or more importantly, knowing what you need to fix so it can rise.
It’s also one of the most user-friendly apps for those not familiar with SEO. The developers claim in order get their feedback, all you need to enter in their app is your website URL, your competitors’ URLs, and keywords. Pretty simple, right?
SEO & Link Analyzer
The SEO & Link Analyzer offers some of the most important SEO best practices with over 20 SEO features at your fingertips. What I like most about this app is that it keeps track of Google algorithm updates, and ensures you are as up-to-date as possible with the latest trend data.
While it does offer SEO features like the apps above, I love this app as an SEO companion piece for your actual website.
In addition to SEO best practices, iWebmaster Tools also has a website diagnostic test to check if your website has any viruses or if it is at risk for getting a virus.
They also have an e-learning center you can browse to familiarize yourself with all the elements of SEO.
As this new year begins and Google’s December 2020 core algorithm update is in full swing, having a handful of reliable SEO apps is vital for any business seeking to increase their visibility on search engines.
One recommendation for local businesses is to check into a local SEO company. These companies are going to have immense knowledge of not only SEO best practices, but also having the added benefit of being experts with the local market and providing targeted optimization services.
Let’s face it, 2020 has been, in a word…interesting.
The entire world has had to shift their way of life over the past 10 months. Many people are now having to work from home. Something as simple as a grocery store run requires you to think ahead and make sure you don’t forget your mask.
This past year has brought significant changes to a variety of things, if not just about everything. This also includes how Google ranking in SEO works with digital marketing.
End of Year Push
On December 3, Google announced a new core update for their search engine algorithm. This is, of course, not the most challenging change of 2020, but it is a critical change for those digital marketing companies working in Search Engine Optimization (SEO).
The new update was set to be rolled out in increments and was announced as complete on December 16.
As the roll out began, there was an improvement for several niches. However, as the days continued and more put into place, there were some witnessing their visibility drop to below their standing prior to the update.
The new algorithm is precisely that: new. We don’t know the exact ins and outs Google has put in place, but we do have some ideas.
First of all, the most important thing we have identified Google wants for their top-ranked sites is high-quality content, and we don’t think that will ever change.
Moving forward into 2021, the best thing you can do is create original, quality content for your website.
Next, make sure you are making changes to your site periodically. If you set up your homepage and never update or make changes, it will decrease your rankings.
Even simple changes will be the significant difference to insure your website does not have stale content.
Another piece of content you want to include in your website is posting and writing content internet users care about.
While this seems obvious, it’s not uncommon for businesses to try and fluff-up their content and come off sounding pretentious.
Just be honest and straightforward. Think about what you would want to read about or want to discover.
Another SEO strategy is speaking to current and past clients. Ask them how they found you and what they searched for. Find out if there is something related to your business they want to know more about. Discover what will make your business relevant to searchers online.
These are important conversations and opportunities that will lead to unique content marketing techniques to help you stand out from your competition.
And finally, create a website platform you would want to go to and stay on.
Create a webpage with a positive user experience. Google ranks pages they notice internet searchers love, spend significant time on and continue to go back to time and time again.
A positive user experience includes a quick load time for your webpage, no broken links and creating a webpage with an intuitive flow so everything is easy to navigate and find.
While these are not the only pieces of creating a positive user experience, these are definitely some of the most important ranking factors.
Let’s Do This Thing!
Google is continually updating their algorithms with users in mind.
As they learn what piques users’ interest, so should we. And as we learn what drives someone to a business’s website, we are given an opportunity to grow.
2021 is looking bright.
In reality, the bar for 2020 was pretty low. This year doesn’t have far to go to see an improvement.
If someone is telling you they can get your business to page one in a month, all organically, run…just run.
Unless you are investing in pay-per-click ads (PPC), getting to page one does not happen overnight. The downside to PPC is it can lead to exorbitant spending depending on your market and competitors.
With SEO, everyone is essentially starting from the same line, although some started the race before you got there. As you increase your online presence, you can catch up by showing value and building trust with Google.
Trust is Tops
Picture it. Think back to when you were a teenager and started at a new school. You are meeting so many new people daily and it’s hard to keep up.
But there are a few who you click with. They say the right things and make you feel comfortable around them.
Eventually, you start to let them into your life. You give them access to you. It takes some time, of course, but if they continue to be honest and gain value in your life, that will ultimately build trust.
That is organic SEO.
Trust and value takes time. Organic SEO rankings take time.
It is not uncommon in an SEO campaign for a client’s website to take four to six months before they appear on page one. And this is if they are doing everything right.
The reason to stick it out: the value your business will have once it appears on page one is priceless.
Sure you can run PPC ads all day and on page one, but ask yourself how often do you actually click on those ads? No often, if at all, right?
The ones we click on are the links listed on page one that don’t have to pay to be there.
Those links are there because Google trusts them and believes them to have value. Those are the links we click. Those are the links that will truly give you a return on investment.
There’s a Reason Why People Say, “Rome wasn’t built in a day.”
You have probably heard the saying how things that are worth it are worth waiting for. This is even true with digital marketing services and SEO strategy.
A quality SEO company will utilize dependable SEO tools to research your competitors and top keywords. By using a keyword research tool, they will implement those strong keywords into your website content and blogs.
But it doesn’t stop there.
A capable team will know the importance of checking the data to determine what is working and what isn’t. They will know when and how to pivot to keep your business moving up the ranking list.
If the marketing team you hired has done their job well and provided adequate SEO services, you should detect results within four to six months, sometimes sooner.
In a world of instant gratification, it’s hard to wait for results.
One thing to remember while working on your ranking is that when you get to page one through organic SEO, it does have a more lasting effect than PPC.
It’s going to take some time to get there, but with the right team behind you, results are only a click away.
A New Orleans SEO company, Write 2 Rank, we pride ourselves in knowing the value of data and use it to drive our SEO campaigns. Wanting to become more visible on Google and believe in the science? We’d love to work with you.
It’s no surprise that Google searches and reading online reviews are top on the list when internet users research where they want to spend their money.
For businesses just starting out though, this can be a difficult feat when you don’t have the reviews yet and aren’t at the top of the search engines. That’s where an SEO company comes in.
One way to begin building your business is through SEO link building services.
Link building is a type of digital marketing where your business URL, whether it be your homepage or another page on your site, appears on a completely separate website.
This can be done in many ways, but it is important to have a strong SEO strategy when moving forward with your link building campaign.
Below are five tips to consider when setting up a successful content marketing plan through a link building strategy.
It’s important to note the website’s own reputation when searching for a website that fits what you’re looking for.
Check over their reviews and explore what link building they have done for their own website. Are they getting those backlinks from reputable sites or spammy sites?
Although it is important to have those backlinks for your website, it is also incredibly valuable in creating that link building opportunity with a website that is trusted.
Notable Domain Authority
When searching for sites to post your link, one piece of information to look for is the website’s Domain Authority (DA). The ideal DA number is 30 or above.
Domain Authority is a search engine ranking tool that predicts how likely it is for a website to rank on a search engine results page. The higher the DA, the higher the probability that the website is ranking toward the top.
Your chances of increased traffic and someone coming across your site while browsing through another rises exponentially when you are link building with sites that have a significant DA.
Valuable Guest Posting
Another strategy in link building is posting your content on other websites relevant to your own website. There are so many sites, particularly blogs, seeking content from other writers.
A crucial way to step into the world of guest posting is to write original content on a relevant topic with value and importance to searchers.
It is necessary to note you want to do research on the websites you are looking to work with. They too should have a reasonable DA.
Your goal is to be recognized. One of the best ways is having your content posted on sites people are actively searching for.
Be Better Than The Last Post
Kind of piggy-backing off of guest posting, another strategy in link building is simply writing better content than your competitors with fresher and additional information for the reader.
The important thing to remember though is having information with genuine value.
Let’s say your business is a new high-end and affordable line of workout attire. While researching a competitor, you find a guest post they wrote about the “Top 3 Gyms in New York City.”
The best way to beat your competition is writing a piece with more information readers will value and appreciate. Then, reach out to the website who posted your competition’s article and let them know you recently wrote something with newer and additional content.
Write a piece on the “Top 10 Gyms in New York City,” or better yet, write a recurring article highlighting different neighborhoods in New York City.
Post them weekly or once a month with the first article being the “Top 5 Gyms on the Upper East Side” and the following being the “Top 5 Gyms in Brooklyn.”
Content marketing like this is ingenious. With your content, bloggers now have better content to post on their own website to help them rank, and you now have another backlink to add to your SEO campaign.
Fix a Broken Link
Another way, and possibly the least time-consuming way, is offering your own blog writings when you find a similar post that no longer exists.
It is commonplace for a posted blog to have a link that just doesn’t work. For one reason or another it sends a reader to the dreaded “This Page Does Not Exist.”
It’s possible the business closed along with their website, or it could be they recently replaced the post with new content without letting those who are back linking to the article know it is no longer there.
Businesses will be thankful you have taken the time to let them know they have a broken link on their page. It helps them with their own website value.
If your content is relevant and an asset to their site, the business you reached out to will probably replace the broken link with your active blog post.
It gives you the opportunity to use something you have already written and earn a backlink from it.
There a several strategies when creating an SEO campaign. Link building is one of those strategies, arguably one of the most important of those strategies.
If your business is just starting out, having a reputable page link back to your website can have a major effect on your traffic and ultimately, your sales.
Furthermore, increased traffic alone shows Google you are providing a website people are continuously going to for a specific topic. This too leads to an increase in rank on search engines.
When it comes to link building, if the SEO marketing experts you are working with exercise diligence, you can’t lose when building your business.
Photos, videos, articles, TV commercials, magazine ads, the logo sticker on your reusable water bottle, and the list goes on.
In the world of SEO and content marketing, words are king.
How Content Builds Your Business
SEO agencies need to lock in their target audience almost immediately if they hope to keep someone interested.
There are so many options for what we recognize on the surface as the same product or service. Especially on the Internet.
It is the job of the SEO writer to use digital marketing and deliver content that will distinguish their client from the competition. All while making sure to use top-rated keywords relevant to your business to rise up in a search engine.
In a sea of businesses, potentially from all across the world, it is more important than ever before to provide a positive user experience and have quality, one-of-a-kind content.
Finding an SEO company who understands your vision and knows how to get your vision in front of the masses and get them to care…that is gold.
This blog post focuses on the importance of your business producing top-quality content and how finding the right company to take on that challenge can increase your chances of getting to page one on Google.
Capturing Quality Content
The most important thing a business can do in their content marketing effort is create content that people care about and present it in a way that makes the person feel like they can’t put it down.
Writing something innovative and original is one way to grab a reader’s attention. If someone picks up your article, and they learn something new, you have now shown that potential client you know what you’re talking about. This puts you ahead of the game.
Another way to produce quality content is finding out what your demographic wants or needs but are not getting from your competitors. Once you perfect that, move outside your demographic and show people why your business is vital no matter who you are.
Setting up a focus group can be costly and take up time people don’t have. A notable and growing alternative are creating quick and simple content experiences for your audience.
Online polls are an excellent way to reach out and learn from your clients…and more often than not, it’s free.
In setting up these polls or quizzes you are also actively getting a first-hand view from your potential clients. This can help you with future projects while you are building your brand.
Your content is like the front desk receptionist of a business. They are the first person you see when you walk in and their demeanor can make or break the decision to check-in.
If they are smiling and welcoming, you’re more likely to feel confident in where you are and who you are working with. You want your content to be inviting.
Quality content will give your past, present, and future clients’ confidence in what you offer and how it will benefit them.
Being on the same page is extremely important when you have someone writing on behalf of your business, but it should also be noted the importance of working with a writer who is not merely a “Yes Man.” Part of their gig is to be the idea creator.
Their expertise is to procure, produce, and provide quality content in every piece they write. This should be done in a way to satisfy their client, of course.
But they are also there as an expert in their field and should be comfortable discussing what they believe should be done to hook a client into your business.
Be the Hero of Your Business
The world we live in is filled with content everywhere you turn.
One of the most important, if not the most important, things you can do to build your business is having the ability to grab their attention in the midst of all the noise.
Quality content creation will do that. Informative content will do that. Unique content will do that.
You just have to find the Robin to your Batman.
For more information on how Write 2 Rank can be your content-creating whiz kid, you can contact us here.
In the age of the handheld Yellow Pages, people constantly take out their phone and pull up a Google search to find the best Mexican food or the closest business for a car wash.
Sure, you could say that search engines are more effective for large-scale companies, but when you think about it, it’s far simpler.
People want instant gratification when they do a Google search. They want to know their best and closest option as quickly as possible. Due to this, local Search Engine Optimization (SEO) searches hold a significant and important online presence.
Today, when people need to find something, they head straight to Google.
And they want it now, so they also include “near me” to show all the results in the vicinity.
How do you make sure your business appears for such a targeted search? The answer: Make sure you are investing in local SEO.
Below are 15 powerful reasons to invest in SEO specific to your location.
Get a Return on Investment
In business, there is scarcely more important than the almighty dollar.
Research shows 75% percent of users don’t even go past the first page of a search. That information alone tells you how financially important it is to be in the top results.
When working on digital marketing and managing a successful SEO campaign, the return on your investment is high.
Unlike other marketing methods, like PPC (Pay-Per-Click), when an SEO agency organically increases their client’s visibility, it also sustains an impact for a longer time.
More visibility means more clicks to your site. More clicks means Google will recognize you as relevant to that search and continue to keep you listed at the top.
Sounds a bit like a Catch-22, right?
Attract Local Customers and Increase Foot Traffic
The whole purpose of SEO is to get your business front and center on a Google search. For local SEO, it’s even more vital because you are attracting people who are right in your own backyard.
Can you imagine the level of convenience for them to know they can simply take a ride down the street to get what they need? Now they won’t have to purchase it online and wait for the whole process of packaging and shipping.
Utilize Mobile Searching and Location Services
According to Broadbandsearch.net, cellphone traffic has increased 222% in the past seven years.
People are always on the go and their mobile phone is a practical way to find information.
Over the past five years, Statista, studied the change in devices used in organic search engines. From 2013 to 2019, using a search engine from a mobile phone increased from 27% to 56%.
That percentage has begun to straighten out, but it is clear mobile searches are the leading way in using a search engine.
Build Trust and Credibility Through Organic Searching
Local SEO is also an excellent way to show your business as being valuable to the specific topic searched.
When using best SEO practices, your business will organically appear at the top of the search results. This means search engines, like Google, view your site to be a relevant and valuable piece of information.
Have a Competitive Advantage
Whether you live in a small town or a large city, the best place for your business to appear is on page one.
Not everyone is aware of the benefits local SEO provides, but it can give you a leg-up when trying to show your business to the local masses.
Similar businesses may have comparable prices and stock you have. But when your site is optimized and appears as a top result, people are more likely to choose your business over a competitor.
Find Customers Ready to Buy
When people are searching locally, it’s usually because it’s something they realize they need or want right now. At that moment, they pull their cellphone out and do a search.
If you appear as a top result, the chance of that potential client choosing your business has already greatly increased. You can be sure they are now headed in your direction to make that purchase. All you’ll need to do is point them in the right direction, so to speak, once they get there.
Appear in the Local Google Map Pack
Another significant reason to invest in local SEO is to get your business listed in the Google Map Pack. When searching locally, Google will provide a map of the immediate searched area. The Map Pack recommends businesses who are credible and near where the potential customer is located.
The visibility of businesses on the Map Pack has decreased from seven to now only three businesses. This leaves the remaining four to hope they still show up in the listed search results.
It is now more important than ever to find a local SEO company who follows and understands these changes. It’s important to find a team who can easily pivot and use the best SEO tools to keep you on the map.
Gain More Local Reviews
In addition to using a search engine, customer reviews are a vital piece to the puzzle used when someone is deciding where to bring their business.
The finest SEO team will know all the tools needed to increase your search results. As more customers come in, that will lead to more reviews. A business page with a plethora of positive reviews sells itself and investing in local SEO practices will get you there.
Improve Brand Visibility
In addition to getting an increase in reviews, investing in this type of internet marketing gives you more chances for visibility across search engine platforms.
When you are more visible to your surroundings, a lot can happen. Especially in an area where everyone knows everyone.
It’s that word-of-mouth advice from neighbor to neighbor that can build your brand awareness in a positive way and lead to a greater return on investment.
Provide Better User Experience
Content is critical when trying to increase your rank, but that’s not the only answer.
When optimizing your site, it’s important to make sure your website is user-friendly.
The appearance and layout of your website can drastically change the amount of time someone will spend browsing. Most browsing time means more time for your website to show its appeal and turn a browser into a buyer.
Use Data and Stay on the Right Path
As you are doing an SEO campaign, data will come in and let you know what keywords are working best for you or what link-building strategies are giving you the most clicks.
When you get this information, it allows you to target those avenues you are getting the most bang for your buck. Without the data provided by an SEO firm, it’s easy to get lost, wondering what works for you and what doesn’t. The answer is in the numbers.
Stand Out and Find New Customers
Local SEO is also important through its ability to raise awareness about your business in the community and surrounding area.
When using an SEO strategy that works, you become more visible in searches and new customers can find you more easily.
Be Cost-Effective and Reduce Advertising Costs
Organic search traffic are the clicks and views you get without having to actually shell out money for an ad.
When you look at a Google search, the first couple of listings are usually paid ads and are clearly noted in bold print. Below those paid ads are links to businesses able to organically rise through the search results by using SEO.
Most SEO companies offer different tiers of service to fit into a business’ budget. No matter the level you choose, the ideal firm will use their best practices, getting you more visibility naturally.
And if you think about it, there is a not-so-secret secret about the reliability of those paid ads. Do you ever feel compelled to click the ads? Is the answer no?
Most don’t. Why click an ad when directly below are actual sites that don’t have to pay for Google to notice them?
With a local SEO marketing strategy, you will be that reliable business without paying Google to get there.
Leave a Lasting Impression
Rome wasn’t built in a day. So it’s safe to say when you are working to get your business to the top results of a search page, it won’t happen overnight.
A lot depends on a lot when it comes to SEO. Results take time, but it leaves a lasting impression that sustains for a longer period of time.
When building a successful strategy, it’s important to use the correct keywords, conjure catchy content, and use credible sources when link-building.
It can take 6 to 12 months before your results are visible.
The leading team uses data-analysis and keeps up with algorithm changes produced by Google.
Climb Closer to the Big Picture
We’ve been talking about local ways to increase your business, but what about all the opportunity on the other side of the mountain?
When you have a local SEO plan in place that is successful, you will be a step ahead.
A successful local campaign sets you up for success and gets you ready for the big leagues
What is the first thing that comes to mind when thinking about marketing?
It could be the world of “Mad Men,” an AMC series set in the 1960s, where Don Draper must keep up with the ever-evolving world of advertising as younger colleagues make their way onto the scene.
Digital marketing is the new “Mad Men,” with scores of businesses turning to SEO (Search Engine Optimization) for their digital marketing. But why? Why can’t we just continue using TV ads or getting a full page in a magazine? The simple answer is that advertising is going digital, but the fact is it is already there.
Social Media is the Word
Social media has turned the internet into a walking ad. The fact that social media influencers are earning three figures posting Photoshopped content of what beauty product “they simply can’t live without,” is mind-blowing. But hey…in the words of the USPS, “If it fits, it ships.” And people are glued to the internet and social media now more than ever.
Businesses may still survive with print and TV ads, but what about thriving? With digital marketing, business potential is endless.
A shoe store in a small town shows up on a search and ends up shipping their first international purchase. A new business creating all-natural skincare products pops up on a search engine in Italy. After a few clicks, they’re shipping their face-wash to the Pope! OK, maybe not the pope, but you get the picture.
With digital marketing, business can reach the ends of the earth and can do it in one click.
When using Google, the majority of people go to page one and maybe as far down as the fifth or sixth entry. Ranking high on Google, gives a business the benefit of being one of the first links to click.
How Do I Gain Rank Through SEO?
When it comes to marketing, SEO agencies are in the business of getting their client to the front of the line. Through research and data, an SEO analyst will use keywords and write content that makes Google happy.
As a business continues to feed the Google beast, they can increase their ranking closer to page one. Search engines periodically change how a business can organically have more visibility. As algorithms change, SEO firms should update strategies to keep their clients with high ranking.
The advertising world is in a new age of “Mad Men.”