Using Long-Tail Keywords to Boost SEO

When beginning an SEO campaign, it may seem obvious that you’ll want to focus on the words that are being searched most frequently. However, those keywords with a high search volume also have a high competition rate.  If you are a new business or your campaign is focusing on local SEO, it will take aContinue reading “Using Long-Tail Keywords to Boost SEO”

New Year, New Google Algorithm

Finding a New Normal Let’s face it, 2020 has been, in a word…interesting. The entire world has had to shift their way of life over the past 10 months. Many people are now having to work from home. Something as simple as a grocery store run requires you to think ahead and make sure youContinue reading “New Year, New Google Algorithm”

Investing in Digital Marketing: What’s the Big Deal?

What is the first thing that comes to mind when thinking about marketing? It could be the world of “Mad Men,” an AMC series set in the 1960s, where Don Draper must keep up with the ever-evolving world of advertising as younger colleagues make their way onto the scene. Digital marketing is the new “MadContinue reading “Investing in Digital Marketing: What’s the Big Deal?”